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Articles of Interest
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The Culture of Disruption by Jason Kleid
The Impact of Company Culture by Jason Kleid
12 Ways to Spot Ineffective Leadership
Two Impactful Secrets for Success in 2012
Twelve Ways to Build a Better Sales Team
Four Types of CRM Dashboards You Didn't Know You Needed
What Will Health Care Reform Do to Your Small Business?
10 Predictions, Forecasts and Trends That Will Shape Our Global Small Business World in 2010
Women Business Owners to Lead the Nation in Job Creation
Why Small Business is Fed Up With Government
President Obama Proposes Tax Credits, Other Assistance for Small Businesses
Top Ten Mistakes Managers Make With Emails
Lost Money? Score a Whopping Tax Refund
Experts: Don't Blame Lean Manufacturing for Toyota’s Problems
Will Community Banks Offer a Lifeline to Small Businesses?
Where to Hang With Entrepreneurs Online?
How to Minimize the Pain of Filing Small Business Taxes
What Will Health Care Reform Do to Your Small Business?
Midwest Meetings Magazine: Winter 2009
Sky High ROI – For the first time, return on investment (ROI) of business travel been measured successfully.
Small Business Trends: December 14, 2009
Personal Branding Trends for 2010
Small Business Trends: December 13, 2009
How to Get Paid on International Transactions
Small Business Trends: December 10, 2009
How to Stop Junk Mail to Your Business
American Express Open Forum: December 8, 2009
5 Trends That Will Shape Small Business in 2010
Small Business Trends: November 26, 2009
Build Your Business by Promoting Competitors
Small Business Trends: November 25, 2009
Proper Credit Policies and Procedures Can Help Minimize Your Cash Flow Risk
Small Business Trends: November 12, 2009
It’s What Time?
CEO Strategist: October 4, 2009
Avoid Being the Dumbest Competitor/The Quotation Pricing Process
Small Business Trends: October 7, 2009
51 Tips For Saving Money on Technology (a white paper download)
Small Business Trends:
137 Twitter Tips – How Small Businesses Get the Most From Twitter (white paper download)
Small Business Trends: September 16, 2009
Top 10 Publicity Tools for $1 or LessTime
Small Business Trends: September 11, 2009
8 Tips and Resources for Managing Your Business Finances
Small Business Trends: September 10, 2009
Paying Attention is a Good Sales Strategy
Small Business Trends: September 5, 2009
Everything You Ever Wanted to Know About Social Media But Were Afraid to Ask
Small Business Trends: September 3, 2009
Can You Hire People To Be Social For You?
Small Business Trends: August 24, 2009
Entrepreneur Grew Sales Using 5 Success Principles
Small Business Trends: August 19, 2009
11 Highly Useful Presentation Tools for Sales and Marketing
Small Business Trends: August 14, 2009
Which Report is the Important Report?
Small Business Trends: July 31, 2009
Avoid That Online Reputation Nightmare
Small Business Trends: July 16, 2009
137 Small Business Twitter Tips
Newsletter Weekly: June 15, 2009
How Twitter Will Change the Way We Live
Ad Age Daily: June 9, 2009
Variable Pricing is Ultimate Brand-Destruction Machine
Thomas Winninger: Absolute Truths About Growing Your Business
Small Business Trends: May 27, 2009
Diversify or Die
Loyalty Marketing -
Retail Wire: May 18, 2009
Most Loyal Customers Aren’t Profitable
Small Business Trends: May 11, 2009
Five Reasons YouTube Should Be a Part of Your Social Marketing Strategy
Press Release: Blogher.com
Second Annual Study Confirms Growing Influence of Social Influence Among U.S. Women
Small Business Trends Newsletter: May 10, 2009
42 Million Women Use Social Media Blogs
Small Business Trends Newsletter: May 5, 2009
State of Small Businesses
DC Velocity: April 2009:
Survey: Metrics Helping to Boost Performance Levels
Supply House Times: April 7, 2009:
Five Principles for improving manufacturer-distributor relationships
Thom Winninger's Webblog
IT Business Edge: March 5, 2009
Social Networks, Suitably Altered, Becoming Workplace Mainstays
Tom Peters Reporting: February 26, 2009
An Engaged Workforce - Engaged Employees Critical in Boosting a Company's Bottom Line
Small Business Trends: February 2009
Get Outrageously Creative - Creative Tips For Growing Your Business and Saving Money
DC Velocity: February 26, 2009
Labor Pool - How to Build a Flexible Workforce
Strength of a Recession-Resistant Product: Surviving and Thriving in an Economic Downturn
As presented by Elissa Mast at the IBA State of the Industry Breakfast, January 24, 2009, during the Halloween & Party Expo in Houston, TX.
MANAGEsmarter: Feb 5, 2009
Fourteen Ways to Keep Customer Loyalty When Times Are Tough
Customer Think: Feb.6, 2009
The Convergence of Brand and Human Resources Management – Employee Satisfaction Critical to Good Customer Service
MSNBC: Feb 4, 2009
How to Put a Professional Face on Social Sites; Avoid the Pitfalls of Social Networking
Gallup.com: November 2008
Your Organizations Survival Plan (retaining the right employees)
Ere.net: October 2008
Four Things You Might Not Know About Generation Y
Supply chain Digest article: Sept 08
Supply Chain Perspective: Back to a product economy?
11-18-08: Forbes.com
The Methodology for Making Tough Calls – Challenging times call for rash decision making. Better to start with strategy and data.
Oct 23, 2008 – Pew Research Center Publications
Latinos account for half of US population growth since 2000
The Art of the Elevator Speech
Seminar topic discussed at IBA Annual Conference 2008-Associate Session
Sell More in 2009
by Art Sobczak
Go the Extra Degree
by Art Sobczak
How to Stop Giving Profits Away
by Art Sobczak
What does the death of Tim Russert teach us?
Written by THE ETHICS GUY®, Dr. Bruce Weinstein, Ph.D.
Anderson Cooper 360 Blog
How to Get a Good Night's Sleep
Written by THE ETHICS GUY®, Dr. Bruce Weinstien, Ph.D.
As seen on BusinessWeek.com
From Logo to Legend
by Karen Saunders, MacGraphics Services
What Do You Need to Know Before You Design Your Own Logo?
by Karen Saunders, MacGraphics Services
Advertising and Color
by Karen Saunders, MacGraphics Services
Color Meaning - Unlock the Symbolism and Color Psychology of Common Colors
by Karen Saunders, MacGraphics Services
First Impressions Count
by Karen Saunders, MacGraphics Services
Why One Sheets Are a Must Have
By Karen Saunders, MacGraphics Services
10 Easy Ways to Make Your Flyer Stand Out in a Crowd
By Karen Saunders, MacGraphics Services
Visual Branding Keys to Make Your Business Memorable
By Karen Saunders, MacGraphics Services
Web Site Tune Up
By Ken Frazza
Mercury Web Services
Wholesale Productivity
The Productivity Imperative for Wholesale Distributors
By Adam J Fein, PH. D
29 Telesales Tips You Can Use Right Now
By Art Sobczak
5 Design Techniques
Five Design Techniques to Turn Your Marketing Pieces Into Marketing Masterpieces
By Karen Saunders
Winning Competitions Without Coming in First Place
By Tim A Vlamis, CBA, PCM
Pioneer Balloon Company
Thru-Put: Selling to Potential
By Don Kapral
Four Customer Service Tips
The Four Fantastic Components of Customer Service
By Mary Ann Amick and David Wolf
Betallic, LLC
Sales Leadership Qualities
The 8.5 Qualities of a Great Sales Leader - How Many Do You Have?
By Jeffrey Gittomer
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Trade Show Facts
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Money Myths and Realities about Trade Shows
From the Society of Manufacturing Engineers as seen in the Exhibitor Online Newsletter
Trimming marketing and trade show budgets is a common reaction to a slowing economy. That, however, can be a bad move. Here are three myths that cause companies to eliminate trade shows from their budgets and three realities that explain why maintaining a show presence is vital.
- Myth: buyers don’t attend trade shows.
Reality: About 85% of trade show attendees buy one or more products exhibited. This percentage increases during a tight economic market.
- Myth: My sales team makes more contacts from field calls than at shows.
Reality: A salesperson makes an average of 20 to 30 contacts per day at a trade show, versus three to four sales calls in the field.
- Myth: It’s easier to close a sale after a field call than after exhibiting at a show.
Reality: Roughly 48% of trade show leads require no sales call to close. For sales that do require closing calls, trade show leads require 1.3 calls to close versus 3.7 calls for field sales.
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