TOP TEN REASONS TO GO/HOLD EDUCATION
The IBA Education Committee recently discussed education in the balloon industry and its importance to the future of the industry. This group of highly recognizable industry members acknowledged that education, if pursued, advances the industry creating a stronger foundation and better profitability for everyone involved. Committee members concluded that there were many reasons for balloon professionals to seek education and just as many reasons for companies to step forward to provide or produce educational opportunities.
The IBA Education Committee summarized these reasons in two TOP TEN lists below.
TOP TEN Reasons to Go to Educational Events:
- Discover the newest products on the market
- Feed enthusiasm for your work
- Hands-on learning opportunities
- Increase your productivity which increases profits
- Exposure to the newest advances in techniques, products, and technology
- Increase sales through education
- Meet and build relationships with suppliers, and and like-minded balloon professionals
- Expand your repertoire of new creative designs
- Education reinforces that balloon decor IS a PROFESSION
- A change is as good as a rest. Get renewed and refreshed!
TOP TEN Reasons to Hold Educational Events:
- Better education of customers means better sales
- Education on sound industry practices creates a better impression of our industry
- Creates the opportunity to talk with customers and build relationships
- Develops a better loyalty to suppliers and brands
- Educated customers are more successful
- Brings people together and creates positive energy
- Showcases the newest advances in techniques, products, and technology
- Inspires customers and keeps their passion for balloon design high
- Creates a stronger relationship with manufacturers
- Educational events are fun!